New year, new formulas and a noticeable shift in how we approach hair. The Q1 Edit brings together the launches that have landed in the region recently, spanning clinical supplements, biotech-powered repair, scalp-first innovation and humidity-proof styling.
What unites them is intent. Whether it’s water-triggered stress, colour longevity, internal optimisation or structural volume, brands are moving beyond surface fixes and into long-term performance.
This is the hair conversation now.
K18 Enters Styling with AstroLift™ Reparative Volumising Spray


K18 Enters Styling with AstroLift™ Reparative Volumising Spray
The Product
AstroLift™ is K18’s newest innovation, a reparative volumising spray designed to deliver fuller, healthier-looking hair without stiffness or residue. Positioned as both styler and treatment, it promises up to two days of lightweight, touchable volume.
How It Works
Powered by the brand’s patented K18PEPTIDE™, the formula works to address protein damage within the hair fibre, while a naturally derived seaweed and amino acid complex supports root lift and humidity resistance. The result is buildable body that does not rely on heavy coating or crunch.
Pro Take
For a brand known for bond repair, the move into styling feels just right. AstroLift™ reflects a wider shift in haircare, where performance and repair are no longer separate categories, particularly for fine, ageing or chemically stressed hair.
Price
AED 200 / $55
Hårklinikken Introduces a Clinical Hair Supplement for Scalp Density


Hårklinikken Introduces a Clinical Hair Supplement for Scalp Density
The Product
Founded by Lars Skjøth, Hårklinikken expands its clinical offering with a once-daily, vegan and drug-free Hair Supplement designed to support scalp health and density from within. Developed as part of the brand’s treatment-led approach to hair restoration, it targets internal contributors to thinning and weakened strands.
How It Works
The formula addresses biological triggers including stress, gut imbalance and nutrient deficiency, while supporting follicle nourishment, strand strength and scalp condition. With probiotic support and targeted actives, it takes a systemic approach to growth alongside the brand’s topical protocols.
Pro Take
Hårklinikken has built its reputation on diagnostic scalp analysis and customised treatment plans. The addition of a supplement signals a broader move towards full-spectrum hair health, positioning ingestibles as part of a structured, long-term restoration strategy rather than a standalone solution.
Price
AED 350 / $95
Hair by Sam McKnight Debuts Bigger Love Treatment Mask


Hair by Sam McKnight Debuts Bigger Love Treatment Mask
The Product
Bigger Love Treatment Mask is Hair by Sam McKnight’s volumising treatment designed to deliver softness, strength and visible lift in a single use. Created for fine, flat or damage-prone hair, the mask promises fuller-looking strands without heaviness.
How It Works
The formula combines Voluminis™ to boost body by up to 30 percent with RepHair™, Crodabond™ and vegan keratin to help repair split ends and reinforce fibre strength. Vegan squalene, shea butter and sunflower seed oil provide hydration, while the brand’s signature botanical fragrance adds a polished finish.
Pro Take
Volume-focused masks often compromise on weight. This launch sits in the treatment-meets-lift category, offering conditioning alongside structural support, which makes it particularly relevant for fine hair seeking body without collapse.
Price
AED 282 / $77

Davines Expands Beautiful Things with a Restoring Leave-In Mask


Davines Expands Beautiful Things with a Restoring Leave-In Mask
The Product
Part of the new Beautiful Things line, this restoring leave-in mask is designed to strengthen colour-treated and heat-stressed hair while enhancing softness and shine. Positioned as daily protection with treatment-level repair, it targets damage from styling, UV exposure and pollution.
How It Works
Formulated with Biomimetic Botanical Filler and Vegan Collagen, the mask works to reinforce the hair fibre, replenish essential lipids and protect against heat up to 230°C. With up to 96.5 percent natural-origin ingredients, it also shields against UV rays, metals and environmental stressors, while clinical tests indicate reduced breakage and colour preservation for up to seven weeks.
Pro Take
As colour longevity becomes as important as repair, hybrid leave-ins are increasingly replacing heavier weekly masks. This sits firmly in the biotech-meets-botanical category, offering daily defence alongside fibre restoration for salon-level maintenance at home.
Price
AED 221 / $60
Lola From Rio Brings Brazilian Plant-Powered Haircare to the Region


Lola From Rio Brings Brazilian Plant-Powered Haircare to the Region
The Product
Lola From Rio is the Brazilian haircare brand bringing plant-powered formulas and bold packaging into the mainstream. The fully vegan, cruelty-free range spans hydration masks, scalp tonics, growth treatments and styling creams, all designed to deliver visible results without silicones, sulphates or parabens.
How It Works
Formulas are built around botanical actives, fruit extracts and vegetable oils that target moisture, density, repair and shine. From the cult Morte Súbita Intense Moisturising Mask for chemically treated hair to the Pinga multifunctional oils for finishing and frizz control, the range focuses on treatment-led performance with accessible pricing.
Pro Take
Brazil has long led the global hair conversation, particularly in texture care and deep conditioning. Lola From Rio taps into that heritage with a sustainability-led approach, offering high-performing formulas with personality. For consumers looking for vegan haircare that still feels fun and effective, this is for you.
Price
Starting from AED 55 / $15
Hello Klean Launches Water-Engineered Scalp Serums


Hello Klean Launches Water-Engineered Scalp Serums
The Product
Hello Klean introduces two scalp serums designed to address water-triggered stress, a common but often overlooked cause of irritation, thinning and flaking. The range includes Full Control Anti-Thinning Scalp Serum and Fresh Start Anti-Dandruff Scalp Serum.
How It Works
Used on a damp scalp immediately after washing, the dual-chamber formulas combine on first press to preserve potency. Powered by the brand’s Klean Complex™ alongside peptides, niacinamide and salicylic acid, they work to neutralise mineral buildup, support barrier recovery and rebalance the scalp.
Pro Take
In regions with high mineral water, post-wash stress is a real factor in scalp disruption. By focusing on prevention rather than surface treatment, Hello Klean positions scalp care as environmental defence, not just symptom control.
Price
AED 175 / $48

SlickHair Adds a Lightweight Anti-Frizz Oil to Its Line-Up


SlickHair Adds a Lightweight Anti-Frizz Oil to Its Line-Up
The Product
The Anti-Frizz Hair Oil is SlickHair’s newest launch, designed to smooth frizz and flyaways while delivering lightweight shine and hydration. Positioned as both a styling primer and finishing oil, it aims to create a polished, glossy finish without heaviness.
How It Works
The formula combines Jojoba Oil to balance and nourish, Argan Oil for hydration and shine, Meadowfoam Oil to help lock in moisture and Camellia Oil for soft, lightweight control. It also offers heat protection, making it suitable for both air-dried and styled hair, particularly in humidity-prone climates.
Pro Take
In a region where frizz control is essential year-round, lightweight oils continue to outperform heavier serums. This launch sits firmly in the everyday essentials category, offering multi-use performance for smoothing, styling and finishing without compromising movement.
Price
AED 115 / $31
Kevin.Murphy Elevates Overnight Care with Night.Shift Serum


Kevin.Murphy Elevates Overnight Care with Night.Shift Serum
The Product
Night.Shift is Kevin.Murphy’s new hydrating overnight serum, designed to restore moisture and strengthen hair while you sleep. Positioned as a skincare-inspired treatment, it promises smoother, softer and more manageable hair by morning, with no added weight.
How It Works
The formula draws directly from skincare science. Hyaluronic Acid helps retain hydration within the hair fibre, while Australian Kakadu Plum, rich in Vitamin C, supports strength and shine. The brand claims 12-hour hydration, 94 percent less frizz and improved manageability by 3.7 times, targeting dry and damage-prone strands through a lightweight, leave-in approach.
Pro Take
Overnight hair rituals are gaining momentum, particularly as skincare continues to influence haircare innovation. Night.Shift reflects that crossover, offering treatment-level hydration in a format that fits seamlessly into existing evening routines.
Price
AED 216 / $59
