Never Fully Dressed has long been known for its multi-way dresses, bold prints, and community-first approach. Now, the female-founded label is expanding beyond the wardrobe and into the world of fragrance, launching two eau de parfums designed to embody the same ethos that powers its clothes: confidence, creativity, and joy.
Much like the brand’s versatile styling, the fragrances are intended to carry you seamlessly from day to night. Each blend is layered with energy and intention, uplifting, empowering, and rooted in the spirit of connection.
001 Night: Rich, Beautiful, Cool
A scent that leans into strength and sensuality, 001 Night is built on smoky oud and softened with notes of bergamot and nutmeg. Spicy black pepper and saffron add intrigue, while rose, plum, and coffee deepen the heart. The result is an empowering composition, elevated and magnetic, with a richness that lingers long after sunset.
Key Notes:
➼ Top: Bergamot, Nutmeg, Saffron, Black Pepper
➼ Middle: Coffee, Rum, Rose, Plum, Osmanthus
➼ Base: Oud, Sandalwood, Vanilla, Tobacco, Amber
002 Day: Fresh, Fruity, Feel-Good
Light, luminous, and quietly addictive, 002 Day is the fragrance equivalent of golden mornings and sunshine on skin. Sparkling raspberry meets earthy pink pepper, unfolding into a heart of jasmine and cedar leaf. Grounded with patchouli and amber, it’s a scent that feels both playful and effortlessly chic, the perfect daytime companion.
Key Notes:
➼ Top: Pink Pepper, Raspberry
➼ Middle: Jasmine, Datura, Cedar Leaf
➼ Base: Patchouli, Amber, Vanilla
A Scent Story Rooted in Community
For founder Lucy Aylen, the step into fragrance was a natural progression of the brand’s journey.
“Our community has always inspired how we create, and scent was the natural next step. We wanted to bottle up that feeling of empowerment, connection, and freedom you get on a European holiday. Whether it’s morning espresso in the sun or dancing barefoot under the stars, these scents bring the story to life.”
This community-driven approach is at the core of Never Fully Dressed. From inclusive sizing (UK 6–28, US 2–24) to multi-wear design and charitable initiatives, the brand has become more than fashion. It’s a lifestyle and a support system, championing individuality and empowerment.
The launch of 001 Night and 002 Day is more than a beauty expansion. It’s a continuation of the Never Fully Dressed philosophy: that style and self-expression can be tools for confidence. In bottling joy, freedom, and empowerment, the brand invites its global community to carry that energy with them, one spritz at a time.
Candles: AED260 / $70
Fragrance: AED455 / $124
Shop Here: neverfullydressed.com
