Moonglaze has officially launched at Sephora Middle East and is now available online and in stores across Saudi Arabia, marking the first time a Saudi beauty brand has entered the retailer’s ecosystem. GCC markets are set to follow.
Founded by Saudi makeup artist Yara Alnamlah, Moonglaze draws on years of professional experience working across diverse skin tones and textures. The brand focuses on skin-first formulas designed for everyday wear, with finishes that sit seamlessly on the skin and enhance natural features without feeling heavy.
The name Moonglaze draws from the Arabic word “gamar,” meaning moon, often used to describe beauty. The reference reflects the brand’s emphasis on soft light and luminosity.
Yara’s relationship with Sephora comes full circle with this launch. In 2020, she appeared as one of the beauty faces in Sephora Middle East’s regional campaign, representing creativity, individuality and belonging. That early collaboration laid the groundwork for a partnership that has now evolved into Moonglaze’s exclusive retail debut.
The collection is structured around versatile complexion staples, including Sheers Highlighter Sticks, Phases Blush Sticks, Tones Bronzer Pods and the Full-Use Multi-Use Brush. The Sephora Middle East debut also introduces two new product categories exclusive to the launch: Feels Lip Liners and Moods Water Lip Tints, created to deliver lightweight, buildable colour suited to daily wear.
The brand first launched with two highlighter sticks and a multi-use brush designed to create a seamless, luminous finish. It has since expanded into a broader glow-focused lineup known for lightweight textures and a natural, second-skin effect.
Speaking to Beautilist, Yara reflects on the significance of the moment:
“This achievement not only elevates Moonglaze’s presence on the world stage but also represents a major step forward for Saudi and Middle Eastern beauty voices in the global marketplace.
What makes this moment especially significant is that it’s the first time a Saudi brand has entered Sephora’s retail ecosystem in the Middle East, both in-store and online. It highlights the creativity, credibility and growing influence of regional beauty founders and opens new opportunities for local brands to be recognised alongside established global names.
Moonglaze’s debut at Sephora reflects cultural pride, entrepreneurial vision and a renewed focus on beauty that speaks to diverse identities, from Riyadh to international markets.”
Beyond its exclusive launch in Saudi Arabia, the partnership signals a wider shift in how regional beauty brands are positioned within global beauty conversations. Moonglaze’s entry into Sephora reflects growing recognition of Middle Eastern founders building brands grounded in professional expertise, inclusivity and practical product design.
As Moonglaze expands across the GCC, the launch stands as a clear milestone for Saudi-founded brands entering international retail on their own terms.
Now available online and in Sephora stores across Saudi Arabia
